Parenting is an adventure and we’re in it together! We have your back with smart solutions to carry you through all the milestone moments—from baby’s first bath to the first day of school.

what makes us better

Thanks to innovative features and grow-with-baby designs, our Must-Haves Made Better® make life with little ones easier (and more fun!) for everyone.

decor-friendly

In a world of loud baby gear, ours blend beautifully in your space.

innovative

Products that grow with baby in multiple ways.

functional

Easy-to-use, space-saving, always there when you need it.

playful

Letting little ones express their independence.

behind the design

From sketch to store shelf, our design team in New York City nurtures each product every step of the way. We’ll go back to the drawing board until it’s perfect!

it all started with a
diaper bag!

In 2003, new parents Michael and Ellen Diamant noticed a lack of stylish and functional diaper bags to fit their busy New York life. So they designed their own and Skip Hop was born.

our family

Joining the Carter's family in 2017 means we're growing right along with you.

reward yourself

Babies need A LOT of stuff! We make stocking up a lot less stressful—on you and your wallet. Our Carter's Rewards® Program gives you money back as you rack up points (100 points = $5).

The more you buy, the more you earn
with all three brands!