what makes us better
Thanks to innovative features and grow-with-baby designs, our Must-Haves Made Better® make life with little ones easier (and more fun!) for everyone.

decor-friendly
In a world of loud baby gear, ours blend beautifully in your space.

innovative
Products that grow with baby in multiple ways.

functional
Easy-to-use, space-saving, always there when you need it.

playful
Letting little ones express their independence.
behind the design
From sketch to store shelf, our design team in New York City nurtures each product every step of the way. We’ll go back to the drawing board until it’s perfect!



it all started with a
diaper bag!
In 2003, new parents Michael and Ellen Diamant noticed a lack of stylish and functional diaper bags to fit their busy New York life. So they designed their own and Skip Hop was born.


our family
Joining the Carter's family in 2017 means we're growing right along with you.

reward yourself
Babies need A LOT of stuff! We make stocking up a lot less stressful—on you and your wallet. Our Carter's Rewards® Program gives you money back as you rack up points (100 points = $5).
The more you buy, the more you earn
with all three brands!